Ranking your business through Local SEO is one of the best ways to increase traffic, inquiries and sales because Google prefers offering users (potential clients) local business websites over local business directories or listings in Google search engine results page (SERPs).
We offer Local SEO Services in Quito, in other cities in Ecuador, and worldwide.
By offering users a local business website in the search results, it saves users that one extra step in selecting a business.
Unfortunately (though fortunately for you, if you’re reading this), most businesses think that if they list their business on Yelp or another directory, that will beat the competition. It won’t, especially as businesses get more savvy in digital marketing.
By ranking your website locally through on-site content and local SEO (Search Engine Optimization), you can appear on Page 1 of Google search results and are more likely to get impressions and clicks / site visits.
When competition isn’t very high, as is the case in Quito, Local SEO may function like National SEO and will still work for people abroad searching for things in Ecuador generally or Quito.
For instance, if someone is searching for “Ecuador expat real estate listings” from the United States, and if your website is ranking in Ecuador for “expat real estate listings”, you’ll still appear at the top of their search results.
IMPORTANT!: Though we are a Quito-based marketing agency, we can help you with Local SEO Services anywhere in the world.
Steps: Local SEO Services
- Preliminary SEO Audit to Identify Gaps and Opportunities on Existing Website (if applicable)
- Analyze local competition
- Conduct Keyword Research
- Create or Optimize Website using Keyword Research, Services Pages, UX (User Experience), CTAs (Call to Action), Offer
- Build Local Citations (Business name, address, phone)
- Get your business listed on local sites
- Create or Optimize Google Business Profile (formerly Google My Business)
Local Search Strategies
There are 3 main local search strategies we offer to our clients. These are:
- Google Business Profile (below Paid Ads)
- Paid Ads — Top of the page
- Organic — Your business website and Local SEO
We generally focus on your website’s local SEO first, complemented by your businesses Google Business Profile.
If your website is brand new or if your niche is more competitive, you might need an extra push through Paid Ads until your start ranking organically.
Google Business Profile Ranking Factors
Apart from ranking organically through your website, Google Business Profile is one of the best ways to gain visibility on the web. That said, you need to make sure your Google Business Profile is also optimized based on Google’s recommendations.
We can help you set it up based on a number of ranking factors and industry tricks and hacks (all legit, don’t worry about penalties!).
Some ranking factors for Google Business Profile include:
- Relevance (local citations, categories, keyword optimization)
- Distance (target location, H1s on website, directions, Local centric site content)
- Prominence (local citations and directories, reviews, backlinks, photos)
Download a Local SEO Guide by SEMrush
The truth is, local SEO isn’t rocket science, but most of us don’t have the time or patience to to learn a new online skill and apply it to our business. However, if you’d like to read more about local SEO techniques, download this guide by Semrush, a leading online SEO tool and platform.
If you’d rather hand the work to the experts, get in touch with our team today!